In the summer of 1963, days after the Russians send a woman into orbit, and President Kennedy signs the Equal Pay Act, a battle raged on the Jersey shore.
Assunta “Sue” Simeoli inherited her family’s New Jersey boardwalk - The Ferguson Fun Time Pier- from her father. Unfortunately, it didn’t come with a manual. Sue’s husband ran things for a while, but after he died, it all fell to Sue. She knows how to be a housewife, and the “Princess of the Pier,” but business, well, that was something the men did. They didn’t teach her, and she didn’t ask.
Ruthless developer, Dirk Golding, wants the valuable piece of real estate on which Sue’s boardwalk, sits. He plans to demolish it and build a hotel and apartments along the beach. “Ditzy broad” Sue is just another nuisance to be dealt with.
Sue watches the debts mount and opens final notices from the bank. Golding gets pushy-then touchy-feelie trying to convince her to sell. She’s got one employee left, pedantic Princeton grad student Bobby, who’d rather quote Nietzsche than work. The boardwalk’s rides and games are vandalized weekly. Everything’s in jeopardy, including her relationship with her nineteen year old daughter, Melody, who thinks women can have more if they’re willing to fight for it. A young reporter, with an eye for Melody, keeps out of Sue’s sight as he snoops around looking for revenge.
Sue’s frazzle level hits the high water mark when her mother , the glamorous “Grammie G,” returns unexpectedly announcing she’s relocating back from Italy to the boardwalk-and Sue’s life. The never-to-be-humble-or-quiet about-her-opinion Grammie doesn’t know yet how badly Sue’s managed, and Sue would just as soon keep it that way. Grammie’s position on the matter has always been clear: “NO SELL!”
In the months before the Beatles come to America; before our country undergoes a social and cultural “revolution,” while the nation does the “Peppermint Twist,” three generations of women are about to find out what really matters to each of them.